Reputation management is the deliberate process of influencing public perceptions of a brand or person.

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Online reputation management is the deliberate process of influencing public perceptions of a company or person.
It involves actively tracking what is being discussed about you online.
The goal is to promote positive information and address any damaging feedback or reviews.
This often includes responding to online reviews on different websites.
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A key part is managing search engine listings for relevant search terms.
Effective reputation management helps build credibility and safeguard a positive digital image.
Ultimately, it is an crucial practice for any modern organization or public figure.